Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

These insights help you align your brand mix strategy to your preferred customer. It all boils down to listening to your customers – and realizing that everyone in the organization can put the ...

“A picture is worth a thousand words”. This is as true for data as it is for art. With the advent of big data, there is a tremendous need to manage, interpret and communicate it effectively – because ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Management guru Peter Drucker is often quoted as having ...

With structured data, data fields are aligned side-by-side in fixed record lengths, with specific data fields appearing at static locations within each record. Unstructured data does not contain a set ...